R-Y

R-Y is a unisex brand that breaks down the boundary between high society and subcultures and presents new styles based on unique identity, mix-and-match and sophisticated artistry. We discover new fashion possibilities in young people’s lifestyles and offer them high-street fashion collections that design their new cultures.

CategoryClothes

Concept

R-Y is a high-street fashion brand that has originated from youth culture. We try to approach youth and fashion in a fundamental, minimalistic way. Our inspirations can come from even the most trivial behavioral patterns of youth lifestyle, and these inspirations lead to reinterpretation of youth fashion.

Target

We mainly target young people in their late-teens to mid-thirties who enjoy popular culture and are active in social media sites.