R-Y is a unisex brand that breaks down the boundary between the high society and subculture and instead presents new styles based on unique identity, mix-and-match and sophisticated artistry. We discover fashion opportunities in young people’s lifestyles and offer our customers high-street fashion collections with new design choices for their culture.



R-Y is a high-street fashion brand that originated from youth culture. We try to approach youth and fashion in a fundamental and minimalistic way. Our inspirations can come from even the most trivial behavior patterns in youth lifestyle and these inspirations lead to reinterpretation of youth fashion. 


We mainly target young people in their late-teens to mid-thirties who enjoy popular culture and are active in social networking sites.