BLUR, whose definition is ‘to make unclear or less distinct’, was launched in 2018 to blur out each boundary of culture, art, and fashion to unit them as one. 1.0, meaning its software version, implies potential and possibility of BLUR throughout the trials and growth toward perfection. Also we proudly present essential items and wearable styles.

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BLUR suggests a new spectrum by breaking down the boundaries between fashion, art, culture, and lifestyle that are deeply woven through our daily life. No limit to the form or scale, as we communicate with the people closely through our works.


We offer essential items and wearable styles to those who interact with culture, art and fashion and lead the trend to grasp their true identities.