BLUR, whose definition is ‘to make unclear or less distinct’, was launched in 2018 to blur out each boundary of culture, art, and fashion to unit them as one. 1.0, meaning its software version, implies potential and possibility of BLUR throughout the trials and growth toward perfection. Also we proudly present essential items and wearable styles.

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R-Y is a high-street fashion brand that has originated from youth culture. We try to approach youth and fashion in a fundamental, minimalistic way. Our inspirations can come from even the most trivial behavioral patterns of youth lifestyle, and these inspirations lead to reinterpretation of youth fashion.


We mainly target young people in their late-teens to mid-thirties who enjoy popular culture and are active in social media sites.