High-quality fashion brand FIND KAPOOR announced actor Song Kang as its first model of the brand’s Men’s collection. Having launched the first-ever Men’s collection in the last season, FIND KAPOOR has easily come to enjoy the laurels of the most trending men’s bag with its Lekoo bag – the line that emphasized masculine elegance – as well as its high-quality visuals works. FIND KAPOOR did not stop there. Starting off the year 2020, the brand-named actor Song Kang – one of the emerging stars in 2020 – as their newest endorser. Upon their announcement, the brand also revealed that they selected the actor because they believed that the image of Song who has shown exceptional performances in various fields including acting and his top-of-the-line visual matched the image of a confident modern man that FIND KAPOOR’s Men’s line aims to portray.
For his first activity with the brand, Song Kang starred in their 2020 Spring/Summer men’s line advertising campaign, where he presented the perfect gentlemen look through photos and videos putting out his handsome face and refined style on the forefront. What kept our eyes glued to in the campaign was FIND KAPOOR’s Men’s Lekoo bag, which definitely added more edge to Song Kang’s look. Offered in two different sizes, the bag comes in three colors – black, taupe, and white with either mono or rainbow lettering. Its minimalist silhouette is no doubt an accent to any outfit – just like Song showcased through the campaign – instantly elevating the wearer’s styling score.
Meanwhile, Song Kang, who too often is portrayed as Face Genius – a nickname given to celebrities with glistening handsome face, has emerged as the most sought-after, up and coming actor with his talented acting in the Love Alarm and When the Devil Calls Your Name. Fans are anticipating his next drama Sweet Home coming from Netflix, where he will play the role as the main character Cha Hyun-Soo.
“We are already excited for the flawless chemistry between our brand and Song Kang, who will begin his full-fledged ambassador journey starting from this campaign,” said one of the officials from FIND KAPOOR. Find out more about the campaign images on FIND KAPOOR’s official online mall and its social media, and Men’s Lekoo Bag worn by Song Kang will be available both online and offline including official website, main branch of Lotte Department Store, Yeongdeungpo branch of Shinsegae Department Store and other duty-free Shops.
By Park Ji-ae from Fashion Webzine Snapp