FIND KAPOOR unveils its new printing ‘FKR Monogram’

High quality fashion brand FIND KAPOOR unveiled new Mini Pingo bag with its trademark Monogram pattern, a true reflection of the brand’s identity. The new FKR pattern is a teaser for the full-fledged journey of Monogram Collection “FIND YOUR FKR: #MYFKR”. Starting with Mini Pingo bag, the #MYFKR campaign aims to encourage wearers find their own FKR art piece among artistic Monogram lineups which will be subsequently released in 2020.

The FKR monogram, which is slated to become FIND KAPOOR’s brand trademark print, speaks for itself. Stepping into the world of monogram trend led by designer’s brands such as Burberry, Fendi and Louis Vuitton, FIND KAPOOR drops yet another exciting logo play into the trend. Putting out the brand’s identity rather intuitively, FIND KAPOOR aspires to effortlessly captivate people’s attention and speak to the hearts of Millennial shoppers who are drawn to labels. Along with its signature items – Pingo and Lekoo, FIND KAPOOR is committed to work out its monogram pattern to reach a turning point.

 

The first FKR monogram piece is Mini Pingo. The pattern itself, of course, is eye-grabbing but the bag’s compact size is also fairly appealing. In line with the mini-bag trend, Mini Pingo is literally smaller than the existing Pingo line and a wider range of color option allows customers enjoy both minimalism and trendiness. The chain strap particularly offers various styling possibilities ranging from classic to casual style: you could adjust the strap to a comfortable length to match your outfit, or just leave it as it is, and it will still be a killer style.

Kicking off with Mini Pingo bag, FIND KAPOOR’s trademark monogram lineups are expected to be open to public through various interesting ways. The first Mini Pingo bag – a bold interplay of colors and FKR monogram patterns – will be available both online and offline including official website, main branch of Lotte department store, Trade center branch of Hyundai department store, Yeondeungpo branch of Shinsegae department store and other duty-free shops.

 

By Lee Jung-Ho

Leave a Reply